Super Pablito's

Suber Pablito's, a UK-based exterior cleaning company, sought a visual identity that conveyed a clean, friendly, and reliable image. To achieve this, a character was developed as part of the logo system, designed to reflect the approachable and dependable nature of the company’s services. Although the client ultimately decided to pursue a different visual direction, the proposed identity was crafted to capture the essence of their brand values and appeal to the target audience.